![durango wild lands walk emote durango wild lands walk emote](https://static.wikia.nocookie.net/thewild-west/images/1/1b/Hands_Up_1_Emote.gif)
In the course of writing 1,165 words, CEO Mackey has caused more potential damage to the Whole Foods corporate image than an e-coli outbreak in the meat room.What? Did you even read the op-ed you are shitting on? Since when is supporting ill-formed, sprawling legislative reform the be-all and end-all of wholesomeness? In calling for support of the boycott of Whole Foods, I’m making an educated guess that their average customer is very politically progressive in nature. With a single op-ed in an uber conservative national newspaper, this wholesome image has been blown to bits. The company has also fostered the image that it has an altruistic streak in supporting progressive causes. This is why they can successfully sell healthy (and primarily organic) foods, at a higher cost. Here’s why: Whole Foods has always marketed itself to a fairly educated and financially secure customer base. While I don’t normally support boycotts (for the most part, I don’t think they’re terribly well organized or impactful), this one is different, and I do believe it can be very effective. But damn, if you're going to claim to do it, you'd better do it. I can say that, because I've never leveraged my reputation with a claim that I'm putting my opinions - which actually are moderate - in a moderate voice - which I think is something to do to the extent that you choose, not to claim to do. Or was it always sarcasm? You shot your blog in the face.
![durango wild lands walk emote durango wild lands walk emote](https://www.mmogames.com/wp-content/uploads/2019/05/Durango-Wild-Lands-Review-Combat.jpg)
He’s managed to piss off his company’s core demographic: liberals and progressives, and in the process, enabled a boycott that could actually work."Shot his company in the face"? "Piss off"? Even if you don't have moderate opinions, shouldn't your "voice" - your rhetorical style - at least be moderate if you're going to call yourself The Moderate Voice. Whole Foods CEO John Mackey shot his company in the face the other day with an anti-health care op-ed screed in the Wall Street Journal. At what point does that blog's name move from being laughable to outright irritating?